Watsonville Strawberry Festival 2026
Hosted by City of Watsonville Parks & Community Services
- Date: Aug 1, 2026 – Aug 2, 2026
- Type: cultural festival
- Location: Historic Downtown Watsonville, Main Street, Watsonville, CA 95076, Watsonville, CA
- Vendor booth fee: $375
- Expected attendance: 40,000
- Applications due: Jun 15, 2026
- Recurrence: seasonal
About this event
Annual downtown street festival celebrating the local strawberry harvest with crafts, food, music, and a kids' zone. Family-focused with strong local Latino community engagement.
Audience: families, locals, Latino community, foodies
Vendor requirements: $1M product liability insurance naming Watsonville Strawberry Festival, CA seller's permit, tent, table, Santa Cruz County health permit (food)
Categories: handmade clothing, jewelry, accessories, art, prints, home goods, candles, artisan food, baked goods, hot sauce, spices
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